Specifically, iHeartMedia offers a variety of pandora charms uk content that attracts 90 percent of Millennials every month. Of note, all of these stats were sourced from third party research companies such as Nielsen, Scarborough, Triton and ComScore Arbitron. ”I found some of the Nielsen data and you can view it here. According to Nielsen, Millennials listen to terrestrial radio 11 hours and 26 minutes per day, which may sound impressive at first glance but is actually less than their Generation Xers and Baby Boomer counterparts. Neilsen’s data also shows that Millennials is the largest segment of radio listeners. However, that is largely because Millennials is the largest demographic group, compared with Generation Xers and Baby Boomers. One interesting note is that the “Country format” country music and its related American born music is the most popular among Millennials.
Another thing is that it appears that Millennials, like most people, listen to pandora silver rings the radio primarily while in their cars. So why am I not convinced? The stats are pretty vague and radio audience statistics always involve a certain level of voodoo. It’s all about reach, or more specifically potential reach. It doesn’t measure actual listeners or impact. It doesn’t measure whether active listening is involved or if it’s just background. That’s because it's impossible to measure these things. There’s another reason I’m not convinced the ad itself which you can listen to here, thanks to Gretchen Friedrich, JNN’s social media manager. IGI says the spots “emphasize educating consumers on the need for independently authenticated and evaluated diamonds and gemstones, ultimately providing assurance they are truly getting what they are paying for which is top of mind for cost conscious Millennials. The ads also offer jewelry care tips and information on pandora silver charms birthstones. ”
Other than mentioning Millennials in the press release which I included below there is nothing in the ad itself that targets this demographic. It’s a mass market ad for a mass market medium. Millennials are not the only cost conscious consumers. They are not the only demographic that wants assurances “they are truly getting what they are paying for. ”There’s nothing wrong with mass media advertising but why pretend the ad campaign and the medium target a certain demographic when it’s obvious it doesn’t? If IGI wants to target Millennials then IGI should create a targeted ad and marketing campaign. Grey New York was tapped as the creative lead, in the Americas, for pandora disney charms jewelry manufacturer Pandora after a review with WPP corporate siblings Young Rubicam and JWT.