Advertising for our two keywords cost $12.35 and $14.95 per click, respectively. As you can see, it wouldn't take long to run through thousands of dollar. One hundred Digital Altitude Aspire clicks would cost $1,235 to $1,495, which was a lot of money for a new business just getting started online. Therefore, we worked hard at SEO, landed on the first page of Google within 6 months (which was unheard of at the time) and we've ranked in 2nd to 4th position for our keywords ever sense. It's not uncommon to hear of a online business getting on the first page of Google in a matter of a couple of days.
Today, ranking on the first page of Google is great, but it's not nearly as important as it once was because now there are many other ways for people to find your website on the internet. They can find you through blogs, social networking sites, YouTube, cheap advertising, and many other ways.In fact, at a Jeff Johnson seminar I attended (Jeff is an amazing internet-marketing guru), Jeff started from scratch to sell a popular digital camcorder, and achieved ranking on the first page of Google for the top keywords to sell that camcorder by the last day of a three-day seminar. You can find some of his very informative videos on YouTube.